Editing Gamson Wolfsfeld 1993 (section)

== Abstract and Introduction == 
==== Abstract: ====

*Offers organizing principles and hypothesis regarding the ways that social movements and new media affect outcomes for both parties

==== Structural analysis: ====
*Attention on power and dependency, consequences of asymmetries

==== Cultural analysis: ====
* More subtle or nuanced contest over meaning

==== Hypothesis on how social movement characteristics affect media coverage: ====
# Movement standing
# Preferred framing
# Sympathy

==== Main point: ====
* Argue for the importance of organization, professionalism, strategic planning and for the benefit of division of power
* Theorize on media characteristics and movements focus on leadership, action strategy, and framing strategy
* Also argue for audience size
# Emphasis on visual
# Emphasis on entertainment values as influencing movements