Editing Gamson Wolfsfeld 1993 (section)

===== Power dependency theory distinguishes two components of power: =====
# Value:
-    How much the other party needs one’s own services

# need:

- Refers to how much one needs the other party’s services

- Relative power of actors is determined by the ratio of their value to their need

Actors and movements:

1. Social movements
-  Ratio generally favorable
2. Movement actors:
- Do not receive automatic standing in the media
- Have to struggle to establish it at a cost for the message they need to convey
- Dependency forces a price that affects the transaction
3. Institutional actors:
- Given standing immediately
- Access to institutional channels of influence
- Do not have mobilization and validation needs