Editing Gamson Wolfsfeld 1993 (section)

==== Hypothesis (3) ====
* The specificity of what the movement want is important in gaining public support. The more specific the demands are, the better its chances are at getting support from the public through media attention. 
* Another dilemma - who the movement challenges and how they do it has an impact on what kind of outcome they get. Challenge the powerful status quo and be seen as overtly intense or challenge very little and get very little as outcome. 
* To be successful, the movement must find a balance between the two.