Editing Gamson Wolfsfeld 1993 (section)

==== What is the “competitive symbiosis” between the two? ====

; Movements need news media for three reasons:
: Mobilization
# Most movements need to reach populace in part through public discourse through publications or meetings
# Media discourse is indispensable because they reach people that are often missed by movement oriented outlets

: Validation
# Media spotlight validates the fact that the movement is an important player
# Receiving standing in the media is often a necessary condition before targets of influence grant movements recognition

: Scope enlargement
# Scope of the conflict frequently changes over time
# Introduction and subtraction of players changes power relations between contestants
# Where the scope is narrow, weaker party has much to gain and not a lot to lose by broadening it

===== Making a conflict public provides: =====
# Opportunity of movement to increase relative power over antagonist (Mass media coverage is a vehicle for this.)
# Not just attention, but rather the content of the media coverage that affects whether and in what ways other parties get to intervene or interact
# Movements depend on media to generate public sympathy

===== What do social movements provide for media: =====
#  Drama
# Conflict
# Action

===== Movements need media more than media needs them: =====
* Translates into greater power for media 

===== Power dependency theory distinguishes two components of power: =====
# Value:
-    How much the other party needs one’s own services

# need:

- Refers to how much one needs the other party’s services

- Relative power of actors is determined by the ratio of their value to their need

Actors and movements:

1. Social movements
-  Ratio generally favorable
2. Movement actors:
- Do not receive automatic standing in the media
- Have to struggle to establish it at a cost for the message they need to convey
- Dependency forces a price that affects the transaction
3. Institutional actors:
- Given standing immediately
- Access to institutional channels of influence
- Do not have mobilization and validation needs