Gamson Wolfsfeld 1993

From Projecting Power
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Abstract and Introduction

Abstract:

  • Offers organizing principles and hypothesis regarding the ways that social movements and new media affect outcomes for both parties

Structural analysis:

  • Attention on power and dependency, consequences of asymmetries

Cultural analysis:

  • More subtle or nuanced contest over meaning

Hypothesis on how social movement characteristics affect media coverage:

  1. Movement standing
  2. Preferred framing
  3. Sympathy

Main point:

  • Argue for the importance of organization, professionalism, strategic planning and for the benefit of division of power
  • Theorize on media characteristics and movements focus on leadership, action strategy, and framing strategy

- Also argue for audience size

  1. Emphasis on visual
  2. Emphasis on entertainment values as influencing movements

Power and Dependency

Framing

Hypotheses

Effects of movements on media coverage

Hypothesis (1)

Hypothesis (2)

Hypothesis (3)

Effects of media on movements

Hypothesis (4)

Hypothesis (5)

Hypothesis (6)

Conclusion