Gamson Wolfsfeld 1993

== Abstract and Introduction Abstract:

- Offers organizing principles and hypothesis regarding the ways that social movements and new media affect outcomes for both parties

Structural analysis: - Attention on power and dependency, consequences of asymmetries

Cultural analysis: - More subtle or nuanced contest over meaning

- Hypothesis on how social movement characteristics affect media coverage: a. Movement standing b. Preferred framing c. sympathy

Main point: - Argue for the importance of organization, professionalism, strategic planning and for the benefit of division of power - Theorize on media characteristics and movements focus on leadership, action strategy, and framing strategy - Also argue for audience size a. Emphasis on visual b. Emphasis on entertainment values as influencing movements