Gamson Wolfsfeld 1993

Abstract and Introduction

Abstract:

• Offers organizing principles and hypothesis regarding the ways that social movements and new media affect outcomes for both parties

Structural analysis:

• Attention on power and dependency, consequences of asymmetries

Cultural analysis:

• More subtle or nuanced contest over meaning

Hypothesis on how social movement characteristics affect media coverage:

1. Movement standing
2. Preferred framing
3. Sympathy

Main point:

• Argue for the importance of organization, professionalism, strategic planning and for the benefit of division of power
• Theorize on media characteristics and movements focus on leadership, action strategy, and framing strategy

- Also argue for audience size

1. Emphasis on visual
2. Emphasis on entertainment values as influencing movements