Create A Product Catalog
As a business looking to expand its reach through messaging, creating a product catalog on WhatsApp Business can be a very effective way to showcase your offerings to customers. The feature, rolled out by WhatsApp in collaboration with several e-commerce platforms, allows businesses to easily create and share product catalogs with their customers through the messaging app.
Benefits of Creating a Product Catalog on WhatsApp Business
Creating a product catalog on WhatsApp Business allows businesses to present their products in an accessible manner, facilitating seamless purchasing experiences and, consequently, driving sales and revenue growth.
Requirements for Creating a Product Catalog on WhatsApp Business
To create a product catalog on WhatsApp Business, you will need to have a verified WhatsApp Business account. WhatsApp Business is a free app that allows businesses to communicate with their customers and send them notifications. If you do not have a WhatsApp Business account, you will need to apply for one on the WhatsApp website.
Connecting your verified WhatsApp Business account to an e-commerce platform like Shopify or Magento allows you to create and sync product catalogs, streamlining your online sales experience. This connection with popular e-commerce platforms enables seamless management of your product catalog.
Configuring Product Catalog on WhatsApp Business
To configure the product catalog on WhatsApp Business, follow these steps:
Go to the WhatsApp Business settings and click on the product catalog option.
Configure the catalog settings such as the catalog name, description, and the e-commerce platform it will be connected to.
Click save and configure the product catalog to appear on your WhatsApp Business profile.
Setting up and Managing Products in the Catalog
Once you have configured the product catalog, you can set up and manage products in the catalog by following these steps:
Log in to your e-commerce platform and create a new product.
Enter the product details such as title, description, price, and images.
Click save and the product will be synced with whatsapp web Business.
Customers can browse the product catalog on WhatsApp Business and purchase products directly from the messaging app.
Tracking Sales and Revenue on WhatsApp Business
WhatsApp Business provides a built-in analytics feature that allows businesses to track sales and revenue generated through the product catalog. The analytics feature provides insights into the product catalog performance, including the number of views, clicks, and purchases.
For accessing the analytics feature of your WhatsApp Business product catalog, start by navigating to the settings, clicking on the analytics option, and then selecting the product catalog analytics tab to view the analytics data and track sales and revenue generated.
In summary, creating a product catalog on WhatsApp Business is a great way to present your products to customers and drive sales, and by properly configuring the feature, businesses can effectively increase customer engagement and sales through the messaging app.