Create A Product Catalog

With WhatsApp Business, creating a product catalog can help businesses to efficiently display their product offerings to customers who prefer messaging apps over browsing online stores. By partnering with e-commerce platforms, WhatsApp has made it easy for businesses to publish and disseminate product catalogs via the messaging app.

Benefits of Creating a Product Catalog on WhatsApp Business

Creating a product catalog on WhatsApp Business allows businesses to present their products in an accessible manner, facilitating seamless purchasing experiences and, consequently, driving sales and revenue growth.

Requirements for Creating a Product Catalog on WhatsApp Business

To create a product catalog on WhatsApp Business, you will need to have a verified WhatsApp Business account. WhatsApp Business is a free app that allows businesses to communicate with their customers and send them notifications. If you do not have a WhatsApp Business account, you will need to apply for one on the WhatsApp website.

Once you have a verified WhatsApp Business account, you will need to connect it to a supported e-commerce platform such as Shopify, Magento, or BigCommerce. These platforms allow you to create and manage product catalogs that can be synced with WhatsApp Business.

Configuring Product Catalog on WhatsApp Business

To configure your product catalog on WhatsApp Business, navigate to the settings and choose the product catalog option. Set the catalog name, description, and connect it to your e-commerce platform before saving and configuring it to display on your WhatsApp Business profile.

Setting up and Managing Products in the Catalog

To manage your product catalog on WhatsApp Business, start by logging in to your connected e-commerce platform, creating new products with detailed information such as title, description, price, and images, saving the product details, and syncing it with WhatsApp Business. This enables seamless browsing and purchasing directly from the app.

Tracking Sales and Revenue on WhatsApp Business

Using the WhatsApp Business analytics feature, businesses can track the performance of their product catalog, including views, clicks, and purchases, providing valuable insights on sales and revenue generated through the messaging app.

For accessing the analytics feature of your whatsapp web Business product catalog, start by navigating to the settings, clicking on the analytics option, and then selecting the product catalog analytics tab to view the analytics data and track sales and revenue generated.

In conclusion, creating a product catalog on WhatsApp Business is a valuable strategy for showcasing your products and driving sales and revenue, as the feature, when managed correctly, enables businesses to increase customer engagement and sales through the messaging app.